Pitch your product idea

How it works

This is an investment we choose to make, not a free service. We carry the development cost, you commit to producing with us for a longer term, and both sides are betting on the same product. That makes us selective: we read every pitch, we back the ones we would want to make anyway, and we turn down the rest. Everything else in this section is for sale at a price, and going through this route does not change what that work is worth.

What to put in your pitch

• The product, and the problem it solves for the person buying it
• Who it is for, and how you will reach them
• What format you have in mind: a drink mix, capsules, the pack size
• Where you are now: an idea, a formula, a first batch, an existing brand
• The volumes you expect in the first year, and the market you are selling into
• Anything that already proves people want it: an audience, a waiting list, early sales

What happens next

We read every pitch ourselves. If it is a fit, we come back to you to talk about the product and the manufacturing contract behind it. If it is not, we say so, and any part of product development is still there to buy.