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Add-on pack · Launch content

Launch Content Pack

The words and the visual brief your launch runs on: a ready to publish product page, the image content and benchmark, and a product brochure.

Your launch copy and image brief, ready for a designer and a shop page.

Description

A product nobody can describe does not sell. This pack turns a finished formula into the material a launch actually needs: a product page written to publish, compliant, with the FAQs and the selling points already in it; an image plan benchmarked against what wins in your category, so your photographer or designer knows exactly what to make; and a brochure to hand a retail buyer or work from in a sales conversation.

What is included

  • Product Webpage Content: a ready to publish product page, compliant, with FAQs and selling points
  • Product Image Content & Benchmark: what your product images need to show, benchmarked against your category
  • Product Brochure: your product on paper, for buyers and for sales conversations

What is inside, and what each part costs on its own

  • Product Webpage Content£550
  • Product Image Content & Benchmark£500
  • Product Brochure£750

Buying these separately£1,800

Launch Content Pack£1,540

You save£260

These three are written together and sold together. The column on the right is what each would cost commissioned on its own.

What is not included

  • Photography, design and artwork production. We write the content and the brief; your designer makes it.
  • Advertising campaigns and media buying.
  • Label content and regulatory text.
  • The production run itself.

Lead time

Confirmed with your project plan. We plan the work with you as soon as your brief comes back, and every deliverable carries a date before anything starts.

Two questions people ask

Do you write this for my market?

Yes. The content is written for the market and the language you are selling into, and against the claims your formula can actually carry there.

Can I take this to my own designer?

That is how it is built. Everything in the pack is handed over ready for whoever produces your visuals.

£1,540

Excluding VAT

You save £260 against buying the parts separately.