You are just a few clicks away from transforming your supplement brand into a product powerhouse*, launching 4-20 new science-backed products per year without the headaches of product development. We've done all the work for you (this is NOT dropshipping).
Established E-commerce Supplement Brands can now accelerate their growth launching 1-5 new products every quarter with the highest standard of science-backed supplements without product development costs, inventory risk or months of delays
Use our proven formulations (with over 9,000 5-star reviews) and done-for-you systems to rapidly expand your product range, dominate your market category, and massively accelerate your revenue growth as a result
* = We work with serious supplement brands only, that share our values of quality, knowledge, service, passion for transforming lives, and our ethical values. To guarantee this, a qualification process is in place.
For the first time, ever, e-commerce supplement brands in the UK and Europe are now able to rapidly expand their product catalog without the problems of traditional product development, like:
and without having to pause your growth while waiting for new products.
It is your responsibility as a brand owner to stay ahead of the competition and keep your customers engaged with fresh, innovative products.
With us, you can.
You can now do so, by offering the highest standard of science-backed products, some new but most proven and used by tens of thousands of consumers in The Netherlands, that will help you accelerate revenue growth, capture market share, and strengthen your position as the leading brand in your category.
In the meantime, you will have an opportunity to massively scale your business faster than ever.
You will never have to pause growth waiting for product development again.
You can effortlessly integrate new products into your existing sales channels and marketing campaigns - you don't need to build from scratch, and you don't need to invest months of development time.
E-commerce supplement brands are facing the biggest opportunity AND the biggest threat in their history – and most brands are missing it
But more importantly, the market is changing.
While your competitors are stuck in 18-month product development cycles, the market is moving at lightning speed. Brands that act swiftly to leverage these trends will gain a competitive edge, but those that don’t will be left behind.
The brands winning right now are launching 8-20 new products per year.
The brands losing are launching 1-2 products per year (if they’re lucky).
The gap between winners and losers is widening every quarter.
The supplement industry has never moved this fast. Consumer preferences change monthly, new trends emerge weekly, and your competitors are launching new products while you’re still in the formulation phase.
Your customers are already buying more products – just not from you.
They’re spending their money across multiple brands because no single brand can keep up with their evolving needs fast enough. They want immune support, then gut health, then sleep optimization, then performance enhancement – and they want it NOW, not in 18 months.
That’s where we come in.
We become your invisible product development team – delivering market-ready, science-backed supplements you can launch under your brand in 4-6 weeks, not 4-6 months.
This isn’t just about adding products. This is about:
The opportunity window is NOW. The supplement industry is poised for exciting changes in 2024, and brands that leverage these trends will drive growth, enhance customer loyalty, and stay ahead of the competition.
Every month you wait, your competitors gain ground, trends pass by, and your customers spread their spending across other brands.
Turn your product ideas into market-ready supplements without the development nightmare.
As a member of our service, you don’t just get access to our existing catalog – you get your own personal product development team.
Here’s how it works:
Identify a Gap in Your Market? Whether it’s a trending ingredient your customers are asking about, a specific formulation your competitors don’t offer, or a completely new product category you want to pioneer – just submit your request.
We Handle Everything: Our team of formulators, researchers, and manufacturing experts take your concept and turn it into a scientifically-backed, market-ready product. Full scientific research, optimal dosing, regulatory compliance, and quality testing – all handled for you.
You Get First-Mover Advantage: Your custom formulation launches under your brand first. Other members can access it after 6 months, but you get the critical early market advantage that can define category leadership.
From Idea to Launch in 12-16 Weeks: Instead of 18+ months and £100,000+ investment, your custom product goes from concept to your warehouse in under 4 months.
Supplement Founder members get 1 entry at our new-product-development queue at the same time.
Supplement Scaling members get 2 entries, and priority, at our new-product-development queue at the same time, and get 1 custom formula per year.
Stop letting great product ideas die in the development phase. Submit your first custom product request the day you join.
This is Our Guarantee.
Our product portfolio combines proven winners with cutting-edge innovation
Proven Track Record
Many of our formulations have been successfully selling to customers in The Netherlands for years, accumulating over 9,000 5-star reviews. These products have stood the test of time and real-world customer satisfaction.
Latest Market Innovations
We continuously develop new formulations with full scientific backing, specifically targeting the fastest-growing supplement categories. These newly developed products are designed to help you compete in the most in-demand markets – from personalized nutrition and gut health to longevity and cognitive enhancement.
The Best of Both Worlds
All are made to the highest standard in supplement formulation and manufacturing, by a company with over 25 years experience.
This means you can compete with confidence – launching products that have either proven market success or are positioned to capture the next wave of consumer demand.
For the first time, you can offer them as well, and accelerate your business growth while doing so.
What product development USED to cost e-commerce brands:
Total Investment Per Product: £46,000 – £123,000
Total Time to Market: 6-12 months
Success Rate: 20-30% of products succeed
Total Investment : £500 – £1,000 per product
Total Time to Market: 4 weeks
Success Rate: 90%+ (proven formulations)
Traditional white-label suppliers give you the product and… that’s it. You still need to handle labelling compliance, write product descriptions, create marketing images, develop social content, and build all marketing materials yourself.
Even with “ready-made” products, traditional white-label still requires 4-6 weeks minimum lead times, plus all the time YOU spend on marketing materials, compliance, and launch preparation.
Every single product comes with comprehensive scientific documentation, clinical studies, and compelling health benefits you can actually market with confidence. These aren’t generic formulas – they’re research-driven products with real stories to tell.
Our catalog features unique formulations you won’t find elsewhere – cutting-edge ingredients, optimal dosing, and innovative combinations that let you stand out from the commodity crowd. No more competing on price alone.
We provide everything: legally compliant labels ready for your designer, conversion-optimized product descriptions, high-quality marketing images, social media content packs, and scientific reference guides. You get products AND the entire marketing system.
2-3 weeks from order to your warehouse with your branding – and that includes all marketing materials, compliance documentation, and launch-ready assets. You can literally launch the day your products arrive.
When we decided to make our products, which have successfully sold to tens of thousands of consumers in the Netherlands over the years, available for resale, we knew we didn’t want just anyone to represent them.
We are looking for the 50 most ambitious, growth-focused e-commerce supplement brands across the UK & Europe
to join our exclusive “Supplement Scaling” program
The truth is: we’re selective about who we work with. These products have taken years to develop and perfect. We don’t want them diluted by brands that aren’t committed to excellence.
We’re not looking for dropshippers or get-rich-quick schemes.
We’re looking for serious supplement brands that:
You’ll also become a formulation expert – and that’s easier than you might think. We provide complete scientific documentation, marketing materials, and launch support for every product.
Along the way, you’ll scale your business faster than you ever thought possible.
We stand behind everything we offer with a 100% Growth Guarantee.
If after 60 days, you've launched products through our system and don't see measurable improvement in your growth trajectory, just let us know.
We'll refund your full investment for our subscription service (not for products already shipped), no questions asked.
That means you can accelerate your supplement brand RISK-FREE.
Every day you delay, your competitors gain ground. The supplement market is experiencing unprecedented growth, but only the fastest-moving brands will capture the lion's share.
The most successful supplement brands of 2025 will be those that:
The only regret you'll have is not starting sooner.
You’ll dramatically increase your revenue and transform your market position.
Here's Your Growth Opportunity
Supplement Founder Membership
Product Development & Selection
Done-For-You Marketing Assets
Education & Community
Everything in Supplement Founder package PLUS
Supplement Scaling Membership
Enhanced Product Development
Advanced Marketing Arsenal
Strategic Growth Support
“But we already have our own product development team”
Great! Our system doesn’t replace your team – it supercharges them. Your team can focus on your core, differentiated products while we handle the category expansions, trend-based products, and rapid market response. Think of us as your overflow capacity that prevents bottlenecks.
“We’re worried about brand dilution”
This is exactly the opposite. By offering a comprehensive product range under your brand, you become the go-to authority in your category. Customers stay within your ecosystem instead of shopping around. You control the messaging, positioning, and brand experience completely.
“We prefer to control our entire supply chain”
We understand. But consider this: every month you spend developing one product, your competitors could launch six. Our system gives you speed and scale while you gradually build your internal capabilities. You can always bring successful products in-house later.
“The subscription model feels expensive”
Compare it to hiring a product development team: £999/month gets you what would cost £200,000+ annually in salaries (literally), plus all the infrastructure, suppliers, and expertise. You’re essentially getting a world-class product development department for less than the cost of one junior employee.
Every product carries your branding, your story, and your positioning. We provide the formulation and manufacturing - you control all customer-facing elements. Most customers will never know these aren't developed in-house (nor should they care if the products deliver results).
We work with a limited number of brands per region and category. If you’re subscribed to our Supplement Scaling Subscription, you may request exclusivity for your niche within a country. Plus, success in supplements comes from execution, marketing, and customer relationships - not just product availability. The same ingredients are available to everyone; what matters is how you position and sell them.
You handle all customer interactions as normal. We provide complete product documentation, FAQs, and technical support materials. For manufacturing defects (rare), we provide replacement stock at no cost.
Supplement Scaling members get 1 custom formulation request per year. These do not become part of our white-label catalog and are exclusively made for you (Private Label). Supplement Scaling members also get to make 2 new-product-development requests at the same time, that do become part of our white-label catalogue. Supplement Founders get to request one at the same time. These products can be offered to other members after 6 months, but you get the first-mover advantage.
We limit the number of active brands per category and region. Supplement Scaling members can request market exclusivity for specific products based on minimum order commitments.
Products ship directly to you with your labeling. They integrate into your fulfillment exactly like your current products. We provide all necessary SKU information, barcodes, and technical specifications.
3-5 weeks from membership start to first products in stock. This includes label design, production, quality testing, and shipping to your warehouse.
